Symms
Creative
I'm a writer, creative director & content strategist based in Portland.
I produce strategic B2B marketing content for start-ups, tech companies and organizations in need of demand-generation expertise. I help content marketers, product marketers and agencies deliver relevant messages to their customers.
Services
Writing
16+ years. That's the depth of experience I bring to projects. When you need a writer for a web site, blog, article, campaign, concept, script, white paper, e-book, infographic, social media post, listicle, solution brief, case study or press release, then reach out. I've done it before and will be ready to go when you need me.
Content Strategy
Want to have engaging conversations with prospects and then continue the trend after they convert to customers? Start with the content you have, build it out, identify what you need and then create more. Bring me aboard if you want help developing it, selling it and building it out.
Demand Generation
Your content strategy and demand generation plan need to work in lockstep. I can get up to speed quickly to help with one or both. There's no better way to punch through stalled campaign development than to show stakeholders ready-for-market content. It's easier to get deployment buy-in than kick-off approval.
Portfolio
I've worked with
Adobe
American Express
ARM Insight
BMC Software
Brocade
Ciena
Epson
FLIR
IBM
Intel
Intelsat
Kofax
Lenovo
Nike
OKI
Polycom
Republic Services
Salesforce
Sonetics
SunPower
Testimonials
Sandra Duncan, Website Content Strategist at BMC Software
“RD is smart and fast, and when it comes to delivering spot-on copy, worry free. He's not easily rattled by the size of the workload, the difficult subject-matter expert, or the short deadline; he just gets it done.
Taylor Sterling, GM & SVP at Aurea Software
“RD is a rare breed that any organization is lucky to have - whether you're on the client side, or at an agency (he's done both), RD has the ability to take in what the business is trying to achieve, and listen for the real problem that needs to be solved. He then addresses that challenge in ways that are smart, eloquent, and memorable. He understands the digital space and buyer behavior, and can find the point where those things come together for the desired outcome. He's a terrific collaborator, bringing the best out in others, and delivers high quality work - and a lot of it. I hope we get the chance to work together again!”
Mark Evertz,
Director of Marketing - Tax & Accounting at Wolters Kluwer
“R.D. was the voice of reason and good humor in a frenetic creative environment. His writing, attention to detail and ability to improve weak prose or wonky processes proved to be valuable to the company and to me personally. His command of the B2B purchasing process, persona-based messaging and outreach tactics and the lead-nurturing content that drives that decision engine will ensure that your marketing efforts can more easily be tied to behavioral data and revenue. Superior talent who is an even better person. ”
Contact
1008 SW Davenport St., Portland, OR 97201
Tel: 503-319-0705 rds@symmscreative.com